AMD was looking for a cool set of videos to launch their new Radeon graphics cards and chips in desktop and notebook computers. We delivered a pair of videos, which had the feature callouts the client requested and a style that the tech-focused audience responded to. Plus, we cast a voice actor who was a regular on American versions of the Dragonball-Z anime cartoon, which gave us a ton of extra cred with our audience.

All in all, the videos were a huge success and they gave me the opportunity to check the “make a video that makes people think of Tron” box on my list of career achievements.

Team: John Jurik (art director), Nic Climer (creative director)