NMDP (National Marrow Donor Program) is an organization that matches blood cell donors with the people who need those cells. There is a long history of cell recipients writing letters to the donors that saved them. For this PSA campaign, we brought those letters to the forefront. The 60-second spot features a dramatized letter, but we countered that with stylized videos featuring real videos on the corresponding landing page.

The result was a moving campaign that led to an award win and the greatest result of all — more people joining the NDMP registry.

JOIN THE REGISTRY HERE