Vivint — 2025 Awareness
Vivint is a home security and automation brand that reinvented itself in 2025. They rolled out a new logo, a new look and they were backed by a new partnership with Reliant Energy that brought new levels of energy management into the mix. Vivint asked us to help them raise their awareness in Texas as they rolled out their new and improved identity. By using 3 phased broadcast spots, social videos, digital display, out of home and more, we delivered on their goal and even surpassed it by year’s end.
Team: Emma Stephens (copywriter), Calvin Lew (art director)
Phase 1 was all about reintroducing Vivint to Texans and giving an overview of all the ways it can make their lives easier. My team led the way on social and assisted on broadcast ideation as well.
Vivint Phase 1 TV spot: “Vivint is for you”
Brand social video: “For You”
Brand social video: “Triple”
Brand social video: “Benefits”
Phase 2, which rolled out 6ish months later, was split into two messages: Brand and Product. The Brand track was all about reinforcing what the phase 1 work had introduced while the Product track was all about bringing in the partnership between Vivint and Reliant Energy. Like in phase 1, my team created all social assets and assisted on broadcast ideation.
Vivint Phase 2 Brand TV spot: “Smarter Way to Live”
Brand social video: “Mummy”
Brand social video: “Shark”
Vivint Phase 2 Product TV spot: “Dialed In”
Product social video: “Unwind”
Product social video: “Coffee”