Reliant Energy — “Home Appliance Beat”
The insight behind this TV spot for Reliant Energy was simple. Every appliance has some sort of jingle or sonic mnemonic (which is very fun to say) these days. To showcase the use of power in a new way, let’s create a song from those different sounds.
Intricate sound design, Matthew McConaughey AND a CGI armadillo? Yes, please. This spot was a thrill to work on. Plus, it aired during the Super Bowl pregame, so i can forever say I (kinda) made a Super Bowl ad.
Team: Calvin Lew (art director), Hallie Motowski (copywriter)
Reliant Energy - “Home Appliance Beat”